Real Solutions for Real World Problems

Friday, November 7, 2008 by Joey Vadala

I received a call this past week from a customer I recognized well.  Carrie Phillips of Effective UI in Denver, CO. was on the phone to buy another dozen headphones from us. A lot of people may not know about this company (the UI stands for User Interface) but tens of thousands are familiar with its work.

 Effective UI’s computer developers and designers work out of rugged-but-hip former warehouse space a block from Coors Field that lacks any indication of what’s inside. Its name doesn’t appear on internet sites the company has enhanced. There are currently 58 web site developers and enhancers on staff.  These creative young minds need to be able to work out planning and designs in their mind.  How do they get the peace and quiet they need in a noisy large building where renovations are continually taking place to prepare more space for their company and other tennants?

Enter Audio Technica’s ATH-ANC7 noise cancelling headphones.  Effective UI is providing these headphones at no charge to give the web staff the peace to get the creative juices flowing.  Jack hammers may be going on the floor above them and renovation teams are preparing more space for the future but they are marching to their own tunes.  “This used to be a real problem and we tried many solutions” says Carrie.  “I researched and tried many products, none were really noise cancelling except the ATH-ANC7.”  Today the staff is on track developing user interfaces creatively while listening to their own genre of inspirational music.